About AUF

Amar Ujala Foundation (AUF) is the CSR arm of Amar Ujala Limited (Formerly known as Amar Ujala Publications Limited). Amar Ujala is India’s leading Hindi newspaper. It has 22 editions in the states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu and Kashmir, Punjab and Haryana as well as the union territories of New Delhi and Chandigarh.

AUF was founded in 2012 with a mission to create a better future through empowerment of all. In alignment with the overall vision of the company, Foundation leads interventions that address grassroots level issues to ensure socio-economic inclusion and continues to deepen the service-outreach of impact generating programs through its vast network and deep reach.

AUF had initiated a series of field activities that are now evolving and enabling wider sections of the society to live their life with dignity and pride- through direct action on the ground with an objective to empower all- less advantaged first. We strive to drive positive impact across our focus areas- Empowerment of girl child, protecting the environment, serving the elderly, identifying unsung heroes from all walks of life and to helping the blossoming of excellence in our youths are some of the other priorities.